The Day that Was - December 26th 2007
Posted by: | CommentsSpin: Slang. to cause to have a particular bias; influence in a certain direction
The picture shown here is that of a record player. For those of you that are in your 20’s or even low 30’s you would look at this device and say "what on earth is that?"… But for us older folks we remember what these devices are and they were used to play records which was accomplished by spinning the record with a needle on it to reproduce the recorded sound.
Well, now days the term ’spin’ has taken on a new meaning and that is to take facts and turn them into something else, to find a ‘different’ possible outcome.
Well, the ’spinning’ going on in the media is at a rate to which I find disgusting. For close to two months Lisa and I have described what the data was showing to us with regard to the consumer spending situation. And with each bit of evidence such as the down ward revisions by the retail companies themselves, the consumer sentiment indices, the charts of the discretionary spending, or of the rising cost of living; there has been someone to ’spin’ it to make it out to be better.
At some point I will go back and collect all of the facts that we have covered with regard to the consumer spending situation and present them again, but this time with the spin that was applied afterwards by the media. And each time the spin ended up being incorrect. But spin they do and spin they will keep doing. Now that we have had our first real look at totals for the holiday shopping period and they confirmed that the consumer has indeed been cutting back and growth is slowing we now have a new spin. Today the spin is that the gift cards will rescue the holiday shopping season… For every bit of economic data released the talking heads crank up the handle on the victrola and give it another spin. (for those who don’t know what a victrola is click here). Yes, there were a lot of gift cards sold this year, so if the people who received those cards go out and shop with them in the period between Christmas and New Years when the retailers are desperately trying to sell inventory at vast discounts then all that is happening is the retailers will be able to clear some of the inventory that is still sitting at greatly reduced margins. So where is the profit? It is less. So gift cards will help the retailers move inventory, but at the cost of profit margins. So let the talking heads spin away, we will stick with the facts. Another outcome that is looking very likely to happen is after the holidays are done with the retailers will likely be forced to cut back on their employment levels, and this just adds to our increasing unemployment situation.
Another great spin is the housing market, today I heard a commentator on CBNC say that because the housing decline has now been going on for 10 months it must mean a bottom is approaching. On what basis? On what facts? On what anything? How can someone make a claim like that? It is purely spin at its best. Don’t acknowledge the bad, only find the possible good and spin it for all its worth. Recall the article I wrote on the human psychology that is embedded in our very core to find good in anything. That is fine for some aspects of life, but with regard to finances, reality must prevail and not "perceived goodness". The final housing data for October was released this morning and the decline in home prices is actually accelerating. The average decline for 2007 is now 6.7% from the same period last year. And this is the largest year over year decline since this type of data was started in 1988. The housing market is declining in the United States, mortgage lenders are tightening their lending standards making it more and more difficult to obtain a mortgage now, low rate loans for people with lower incomes are a thing of the past now, and now the average cost of a new home is less than the average cost of an existing home which is very significant in that the home builders are dropping prices to get out from the backlog of homes that are not selling and forcing people with existing homes to lower their prices even further to compete with the new home price declines. A situation that shows no end in sight yet. These are facts, no spin.
The markets today traded on very light volume with the largest movers being in the energy sector today as oil has been making another run on new highs. Had it not been for the energy sector today we would have ended the day in the red. In the final days of 2007 we continue to watch situations unfold and the sector charts for the best positioning in 2008. At the start of 2008 we will have, based on the sector analysis, new individual stocks for swing trades. They will each have their own unique entry rules and price target points. But one thing that never changes is the protection of capital and that is paramount to everything else.
When the new RebelTraders web site goes on the air it will have sections to monitor the major sectors, the swing trade setups, and even longer term stocks that Lisa and I both agree are worthy of a longer holding period. Much to come with the new site, it is painfully slow working the software side of the new site with the markets being in the shape they are. But rest assured, you will enjoy our new site when it becomes active in the very near future.
Good night fellow Rebels..



