Stock markets worldwide will enjoy a rally as Apple reports a great quarter. Pay no attention to other companies’ shrinking gross margins, excess inventories, or lack luster top line revenue growth. All that matters is how many iApps and iPhones are being purchased. And Apple has even more to be excited about with the Senate close to approving the next extension to unemployment benefits.
There is one problem with Apple’s earnings that just might limit the upside potential and that is Apple’s gross margins have shrank a bit.
Q3 gross margins 39.1% v 41.7% q/q v 40.9% y/y
But all good things always come to an end and I still see the broader market being a secular bear market of which long time readers are already aware.
David Rosenberg, the market strategist who left Merrill Lynch last year to join Gluskin Sheff & Associates has maintained his ‘say it like it is‘ approach to market analysis and as David states in a recent interview he says “rallies are to be rented, not owned”.
“In a secular bear market, rallies are to be rented, not owned… “
The market is not cheap. By the end of secular bear markets, stocks trade no higher than P/E multiples of 10 and at least a 5% dividend yield. We very likely have quite a long way to go on the downside.
The market moves in cycles — 16- to 18-year cycles, in fact. This secular down-phase began in 2000. The best we can say is that we are probably 60% of the way into it. In a secular bear market, rallies are to be rented, not owned. We’re in a primary bear market, not unlike what we endured from 1966 to 1982. Back then, the principal cause was inflation; this time, it’s deflationary debt deleveraging.
Within the next 12 to 18 months, I can see the Standard & Poor’s 500-stock index breaking back below 900 [it's currently at almost 1100]. A substantial test of the March 2009 lows cannot be ruled out. {…} (WSJ)

